Building Bridges: The Business Benefits of Sending Holiday Greetings 

The greeting card trade is a billion-dollar industry. According to Grand View Research, the global greeting card market size was estimated at USD 19.25 billion in 2022 and is projected to expand at a compound annual growth rate (CAGR) of 0.9% from 2023 to 2030.  

For many entrepreneurs, the best way to cash in on the lucrative greeting card industry is by setting up a print-on-demand (PoD) business. However, you could also leverage holiday greeting cards for lead generation as well as to boost your brand’s appeal.  

This article shall highlight the business benefits of sending out holiday greeting cards and how to make the most of it. 

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Business Benefits of Sending Holiday Greeting Cards 

1. Promotes Your Offerings 

One of the core benefits of sending holiday cards for businesses is that you can use the opportunity to promote your offerings. That’s especially true for businesses dealing with holiday-related products and services, such as tour companies.  

Even without necessarily pushing your offerings, holiday greeting cards can help raise awareness of your brand. That’s because the cards would contain your company’s branding information.  

However, keep the messages more emotional than promotional. Resist the urge to overly push your offerings, which may have a contrary effect. The mere fact that your company’s name and logo appear on the card is enough promotion.   

2. Fosters Healthy Relationships with Your Customers 

Sending a holiday greeting card to your customer is a sign that you appreciate their business. This can help to foster a healthy relationship with your clients even as they go about their festivities.  

Note that your customers probably receive dozens of holiday greeting cards from friends, family, and other businesses. Therefore, make your cards stand out by mentioning the recipient by name.  

You don’t want your well-thought-out greeting cards to be treated as junk mail.   

3. Lowers Customer Churn Rate 

A high customer attrition rate is a scourge that plagues many businesses worldwide.  

While the reasons vary, your clients will mostly sever links with your business if they feel you aren’t going above and beyond to appreciate them.  

Sending out holiday greeting cards is an ingenious way to lower customer churn rates and boost retention. Many recipients will feel valued and reconsider any decision to shift their loyalty to your competitors. 

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4. Boosts Sales 

Greeting cards aren’t just intended to bring a smile to the recipient’s face. You could also use the opportunity to boost sales in your business by incorporating calls to action.  

After conveying goodwill messages to your clients, encourage them to visit your e-commerce store and check out some of your products.  

If you run a service-based business, you could include a call-to-action encouraging them to sign up for your newsletter, purchase a subscription, etc. 

5. Aids Lead Generation 

Holidays are undeniably a low season for many businesses. But even as sales plummet due to dwindling customer activity, you could still leverage the festive season for lead generation.  

Again, this is another area where calls to action may work wonders. Instead of simply asking your clients to visit your business, encourage them to also spread the message to their family and friends via word-of-mouth referrals.  

Moreover, you could ask your customer to post an online review on your company’s offerings. It’s a little favor that, if granted, can benefit your company immensely.  

6. Improves Employee Engagement 

Customers aren’t the only recipients of holiday greeting cards. Any self-respecting business will send these goodwill messages to their employees.  

Sharing thoughtful messages with your staffers is a clever way to improve employee engagement and retention. Like customers, employees would want to do business more with a company that appreciates their efforts.  

Besides, you’ll need your employees to send out holiday greeting cards. The extra incentives involved in the exercise may also give them something to rave about your company during the festive season. 

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Tips for Sending Holiday Greeting Cards 

We’ve already hinted at the significance of personalizing a greeting card by mentioning the recipient’s name. This can prevent your messages from being treated as junk holiday mail.  

Below are other best practices when sending greeting cards; 

Understand your brand 

A holiday greeting card should reflect your brand’s image and personality. The messages should be brief and professionally rendered.  

Avoid unnecessary puns and overly embellished writing. It’s also best to use niche-specific words depending on your company’s industry. 

Know the occasion 

It’s imperative to understand the occasion the recipient is celebrating before sending them holiday greeting cards. This will help you choose an appropriate theme for your goodwill messages.  

For instance, some occasions require congratulatory messages, while others need sympathy. 

Study your audience 

Audience demographics also determine how to choose and craft a holiday greeting card.  

Repeat clients may not need to be reminded to renew their subscriptions, unlike new ones. Similarly, casual messages would appeal more to younger demographics than older ones.  

Your budget 

Greeting cards cost money. The price can run into thousands of dollars, depending on the number of cards you need to send out. So, it’s prudent to allocate a budget for the exercise ahead of time. 

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Wrap Up 

Sending out holiday greeting cards is an excellent way to boost your brand’s image, drive sales, and improve employee engagement.  

However, you must follow certain ground rules before sending these goodwill messages. Remember to package the message nicely to suit the recipient while cleverly incorporating your branding information and calls to action.  

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