Best Practices for Promoting Your Corporate Video

In today’s digital age, attention spans are shorter than ever, and video reigns supreme. A well-crafted corporate video can be a powerful tool for reaching new audiences in the United States, particularly those seeking your services. But simply creating a video isn’t enough. To maximize its impact, you need a strategic promotion plan. Here, we’ll delve into the best practices for promoting your corporate video and turning viewers into valued customers.

Important Points

  1. Grab attention with video in the US market: Short videos with clear goals and targeted promotion on platforms like YouTube and LinkedIn can turn viewers into customers.
  2. Strategic promotion is key: Analyze results, refine your approach, and leverage partnerships with influencers to maximize reach of your corporate video.
  3. Repurpose and personalize your video content: Bite-sized snippets for social media and blog posts that capture the essence of your video will squeeze maximum value from your content.

Image Credit Goes to Robertson Pro Media

Know Your Audience, Craft Your Message:

Before diving into promotion, take a step back. Who are you trying to reach? Understanding your target audience in the US is crucial. Consider their demographics, online behavior, and the specific services they’re looking for. Tailor your video content and promotion strategy to resonate with their needs and pain points. Are you targeting young tech professionals? Highlight your company’s innovation and cutting-edge approach. Are you aiming to connect with busy working parents? Showcase the convenience and time-saving benefits of your services.

Collaborate with Your Corporate Videographer Company

You can collaborate with your corporate video production company to promote your video as a powerful portfolio addition on their website. Doing so becomes a powerful endorsement of your work, lending credibility and prestige to your brand. Moreover, leveraging their social media channels and other platforms for promotion amplifies the reach of your corporate video, tapping into the production company’s existing audience and network. This symbiotic relationship not only boosts the visibility of your content but also fosters valuable connections within the industry, potentially leading to future collaborations and opportunities.

Sharpen Your Focus: Define Your Goals

What do you want to achieve with your video? Do you aim to generate leads, increase brand awareness, or drive sales? Having clear goals will guide your promotion efforts. Is your video designed to introduce your company and its services? Focus on building brand recognition and website traffic. Is it a product explainer video? Craft a clear call to action (CTA) encouraging viewers to sign up for a free trial.

The Power of Platforms: Choosing the Right Channels

The US boasts a diverse online landscape. Select the platforms where your target audience spends their time. Here are some key options, with platform-specific tips to maximize reach:

  • Social Media: Leverage the power of platforms like LinkedIn, Facebook, and Twitter. Share snippets of your video with compelling captions and targeted hashtags. Run social media ad campaigns to reach a wider audience. For LinkedIn, consider joining relevant industry groups and sharing the video in discussions. On Facebook, target your ads based on demographics, interests, and job titles to ensure you reach the ideal customer profile.
  • YouTube: This video-sharing giant is a must. Optimize your video title, description, and tags with relevant keywords to improve search ranking. Include a link to your website and a clear CTA in the video description.
  • Website: Embed your video prominently on your website’s homepage or relevant service pages. Ensure the video loads quickly and offers a seamless viewing experience.
  • Email Marketing: Include the video in your email campaigns to nurture leads and engage existing customers. Segment your email list to ensure you’re sending targeted messages with relevant videos to different customer groups.

Spark Curiosity with Compelling Previews

Don’t just throw your video out there. Create a buzz with teasers and trailers that pique viewers’ interest. Use eye-catching visuals, a captivating message, and a hint of what’s to come in the full video. Leave them wanting more!

The Art of the Call to Action (CTA):

Tell viewers what to do next! Whether it’s visiting your website, contacting you for a consultation, or signing up for a free trial, a clear CTA at the end of your video and in your promotion materials is essential. Make it easy for viewers to take the next step by including a prominent CTA button or a clear call to action in the video’s voiceover.

Embrace the Power of Collaboration:

Partner with influencers in your industry who resonate with your target audience. They can share your video with their followers, expanding your reach and leveraging their credibility. Look for influencers who align with your brand values and whose audience has similar needs and interests as your ideal customer.

Engagement is Key:

Promoting your video is just the beginning. Respond to comments and questions on social media and other platforms. This two-way communication fosters engagement and builds relationships with potential customers. Ask questions in the comments section to spark conversation and encourage viewers to share their thoughts. Host contests or giveaways related to the video content to further incentivize engagement.

Track and Analyze:

Don’t operate in the dark. Use analytics tools provided by social media platforms and YouTube to track your video’s performance. See what’s working and what’s not, and refine your strategy accordingly. Track metrics like video views, engagement rates, click-through rates on CTAs, and website traffic generated from the video to measure its success.

Paid Advertising:

Consider paid advertising options on social media platforms and search engines to reach a wider audience. Target your ads to your ideal customer profile to maximize your return on investment (ROI). Utilize demographic targeting options to reach users based on age, location, income, and other relevant factors. Leverage interest targeting to connect with viewers who have shown interest in similar products or services.

Repurpose and Repurpose Again:

Don’t let your video gather dust. Extract bite-sized snippets for social media posts or create blog articles summarizing key takeaways from the video. Maximize the value you extract from your content. Create short, engaging social media clips that highlight the core message of your video. Develop blog posts that expand on the topics covered in the video, embedding the video itself or linking to the full version on YouTube.

Embrace Authenticity:

People connect with genuine stories. Showcase your company culture, the human faces behind the brand, and the passion that drives your team. This fosters trust and builds connections with potential customers. Feature employee testimonials in your video, or create a behind-the-scenes glimpse into your company’s operations to showcase your authenticity.

Consistency is Key:

Don’t be a one-hit wonder. Create a consistent video content strategy. This could involve a series of explainer videos, customer testimonials, or behind-the-scenes glimpses. Regular engagement keeps your brand top-of-mind for potential customers. Develop a video content calendar to plan and schedule your video releases. Consider different video formats to cater to various interests, like explainer videos, product demos, or even fun and engaging company culture videos.

Embrace SEO:

Optimize your video title, description, and tags with relevant keywords to improve search engine ranking. This helps viewers searching for services like yours discover your video organically. Conduct keyword research to identify terms your target audience uses to search for related services. Include these keywords throughout your video title, description, and tags. Additionally, you can contact an SEO company that offers video promotion services to help enhance the visibility of your corporate videos through SEO.

Think Mobile-First:

The US mobile landscape is thriving. Ensure your video plays smoothly on all devices, especially smartphones and tablets. Use responsive video formats that adjust automatically to different screen sizes. Consider creating shorter, mobile-friendly versions of your video specifically for social media platforms.

Bonus Tip: Consider creating a video landing page specifically designed to capture leads from your video viewers. This landing page should offer a clear CTA, such as downloading a free guide, subscribing to your newsletter, or scheduling a consultation.


By following these best practices, you’ll transform your corporate video from a nice-to-have into a powerful tool for attracting new clients in the US. Remember, it’s not just about creating a great video; it’s about crafting a strategic promotion plan that puts your content in front of the right people at the right time. So, go forth, unleash the power of your video, and watch your business thrive.Explore: Role of Translations, Subbing, and Dubbing in Video Reach

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